Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” Paul Greenberg, CRM Expert
Customers choose to interact with businesses that offer them value and service them throughout the customer journey.
While some may believe email marketing is dying, it is actually the backbone of digital marketing. It shows up at every step of the customer journey and the customer life cycle. The more customer centric and personalised the emails the higher the engagement and conversion.
Kath Pay, consultant at Holistic Email Marketing, shares her wisdom and gives insight on how lifecycle marketing can optimise customer engagement.
Kath is well-known for her conversion-focused approach and is a huge fan of testing and optimising. She introduced the principles of consumer psychology and behavioural science into email more than five years ago, and this, combined with conversion-centred design; are applied throughout the customer journey within Kath's holistic approach to email marketing.
Takeaway #1 Lifecycle marketing is a form of personalization.
Takeaway #2 Strategy first. Tactics second.
Takeaway #3 Reframe what you do, your site, your email, your language in a way that connects with the customer.
Connect with Kath Pay
Email kath@holisticemail.com
Website www.holisticemailmarketing.com
Linkedin https://www.linkedin.com/in/kathpay/
Twitter https://twitter.com/kathpay
Sponsors:
Kurious Digital
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Apple Podcasts
Stitcher
Spotify
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