Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution over the years. Mark shares his insights on the roles and processes of content strategists and emphasizes the need for content strategists to see themselves as leaders. They also cover the white paper Mark wrote on content strategy and its major sections, as well as discussing content as a strategic asset and advantage and enterprise content strategy.
Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale
Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI
Episode 66: Jeff Eaton - The importance of observability in assessing content
Episode 65: Erica Jorgensen - The value and impact of content work
Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity
Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar
Episode 61: Morgan Marie Quinn - Getting to grips with large language models
Episode 60: Keri Maijala - Building and leading a content practice at LinkedIn
Episode 59: Aladrian Goods - The role of content in generative AI
Episode 58: Chris Baty - UX writing, content and product design
Episode 57: Peter Merholz - The maturity of content and design disciplines
Episode 56: Kara DeFrias - Content strategy and the power of storytelling
Episode 55: Katherine Karaus - Getting hired and career progression in content and UX
Episode 54: Ann Rockley - Reflecting on a career in content
Episode 53: Are Halland - Understanding and using the core model
Episode 52: Noz Urbina - Content and the customer journey
Episode 51: Joanne Ward - Leading content strategy at scale
Episode 50: Corey Vilhauer - Demystifying content strategy
Episode 49: Sarah Winters - Unpacking content strategy and content design
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