Getting publicity doesn’t always have to be expensive.
In fact, there’s a new word that just got entered into the Oxford English dictionary, and it could be a cheap solution to your publicity problems.
It’s called Newsjacking, and it’s a fun and simple way to attract more attention to your business without spending an arm and a leg on advertising.
News stories break every minute of the day, and the media is often scrambling for people to quote, and you want to be that person.
So how do you newsjack?
Well, it’s actually a lot like surfing - you have to ride the wave early to be successful or else you’re going to miss it.
Plus, there are certain aspects to newsjacking that you want to be sensitive to, otherwise you might come across offensive or inconsiderate.
We talked about newsjacking back in Episode 124, but this time I’m interviewing the man who coined the term — David Meerman Scott.
So if you’re ready to learn how to capitalize on breaking news to garner inexpensive publicity for your business, then you don’t want to miss this episode of Video Marketing Mastery.
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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