We’re now at the design stage of product development.
Now we know there’s a market need, our job is to satisfy that need.
Hamish and Scot discuss the creative process and why we often have ideas at 2 am.
Scot talks about taking a design to the relevant industry body under a non-disclosure agreement to get appropriate feedback for a project to ensure its viability.
Hamish talks about the need for objectivity during the entire development process. The best feedback will always be from people who are knowledgeable and impartial. Too much praise can be detrimental.
Scot explains the difference between an idea and an invention.
Shameless Promotion:
Scot explains how Hamish helped him with his own product ‘Klik Sinkers’ to reposition the product for more sales and justify a slightly higher price.
Special Guest: Helen Brown
Special Guests: David Cotton and Stewart Gow
Concept is King
Staging & Launch Strategy
People Skills with Special Guest, Mark Thomson
Cybersecurity & The Coronavirus
Brand Guidelines: Waste of Time?
Entrepreneurs : What It Takes
Invention vs Industrial Design
Mindshare vs Marketshare
Special Guest: Sarah Barnes
Special Guest: Allan Morris
Fundraising. ‘Money is Project Fuel’
Belinda Vesey-Brown | Part 3
R&D Grants & Tax Rebates
Crowdfunding, Company Structures & Tax Rebates
The Naming Episode: The ‘Black Art’ of Creating Names
Belinda Vesey-Brown | Part 2
Belinda Vesey-Brown | Part 1
Brand Structures
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