People expect hyper-relevant, personalized experiences. It's a major trend in marketing.
Take Netflix, Facebook, and YouTube for example. When you login to these platforms, you're greeted with relevant choices based on your past viewing history.
In a world where so many sales and marketing professionals are complaining that people have short attention spans, these super platforms are seeing insane increases in watch-time because they are feeding you MORE of what you want.
Great copywriters often say to "enter the conversation already taking place inside your prospect's head."
By aligning with your prospects immediate wants and needs, you demonstrate that you "get them," and THAT'S how you capture attention and pull people through your marketing message at faster rates.
Unfortunately, most brands are still speaking to everybody, and that's why Fortune 500 companies are crashing hard. Today, it's more important than ever for brand marketers to learn about direct-response and sales.
And it starts by getting clear on your message and strategic about how you communicate that message on your website and in your content.
In this episode, we sit down with Marcus Krieg, President, Sarah Scott, Producer, and Jordan Herelle, Marketing Content Manager to discuss how to create hyper-relevant, personalized content that your prospects can “binge” on-demand.
Plus, you'll learn how to weave storytelling, personalized video, and customer-centric marketing into your business for even better results.
So grab a pen and paper to take notes and tune in to this episode of Video Marketing Mastery!
In case you missed the first episode of this series, you can listen to that here: The Netflix Economy: How To Create Binge Worthy Buying Experiences
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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