The Tom Ferry Podcast Experience
Business
Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should.
Eileen Rivera understands that postcard marketing is both an art and a science. And to succeed, you must understand both aspects. In this episode of This Week in Marketing, Jason Pantana talks with Eileen about how real estate agents can use postcard marketing to take their geographic farms to the next level by implementing the right tactics.
Watch or listen to this episode, and then I want to see you R&D some of these postcard plays!
In this episode, they discuss…
0:00 – Postcard marketing for success
1:50 – Targeted marketing
5:14 – All about the message
7:42 – High-level strategy
13:00 – Before engaging in a geographic farm
17:42 – Finding inspiration
23:42 – Tactical sending
28:15 – What not to include on a postcard
31:04 – Things you can do now
4 Essential Videos for Buyers Agents | This Week in Marketing
Connecting the Dots | Mindset Monday
Crafting Your Value Proposition for Buyers | This Week in Marketing
A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing
Little Things Over Time | Mindset Monday
Buyer Strategies to Implement Immediately | Tom Ferry Podcast Experience
Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show
The Perfect Game | Mindset Monday
Real Estate TikTok Tactics, Tech News, & Open Houses | This Week in Marketing
Embracing Change 2: The Listing Side of the NAR Settlement | Tom Ferry Show
Turn Your Email List into Listings | This Week in Marketing
Viral Listing Strategies for Multiplying Transactions | Tom Ferry Show
Your Five Important People | Mindset Monday
4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing
Embracing Change: How the NAR Settlement Affects You | Tom Ferry Show
Instagram Updates and Trends for Real Estate Agents | This Week in Marketing
A 100-Day Plan for Listings #TomFerrryShow
Getting Stuck at the Start | Mindset Monday
Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing
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