David Oliva, General Manager at Organomation, never had any international experiences growing up, yet he’s successfully running a global company now.
By leveraging time at US trade shows, he’s able to connect with visiting distributors from around the world.
He gives great practical advice on how your website is a 24x7 selling machine, how associations can recommend ways to excel at the right trade shows, and how to avoid the “mistakes” he’s made.
You will enjoy this episode, especially if you manufacture a laboratory product and wonder about translation, distributors, and China.
Other Links:
Listen to this episode about having your distributors do your translation: https://www.theglobalmarketingshow.com/e/global-sales-vs-global-marketing/
Learn how to rock virtual international trade shows: https://www.rapporttranslations.com/videos/international-virtual-trade-shows
Reach out to meet Bill Kinney if you want to increase your ROI on trade shows: http://meetroi.com/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with David - https://www.linkedin.com/in/doliva/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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Think Big! - Show #125
Unify Global Marketing and Succeed - Show #124
CGI Simplifies Localization in Car Advertising - Show #123
Picking International Partners - Show #122
AI Translation Expert Tells All - Show #121
Resources for Exporters – No Need to Go it Alone! - Show #120
Due Diligence and Calculated Risks - Show #119
Localize to Sell Into Global Markets - Show #118
Culture and Curiosity - Show #117
AI and Translation: An Insider’s Perspective - Show #116
Translation Unifies Multilingual Branding and Marketing - Show #115
Software for the Global Automotive Industry - Show #114
Patents, Exporting, and Translation - Show #113
From Chocolate Stress to Joy - Show #112
Dad Jokes and Board Games - Show #111
Third Culture Kid on What We Can Learn From China - Show #110
Applied Research Creates Real-Life Tech Solutions - Show #109
Bible of Messages Meets the PESO Model™ - Show #108
Tech, Logistics, Environmental Impact, and Translation - Show #107
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