The Sports Entrepreneurs Podcast by Marcus Luer
Business:Entrepreneurship
Tracy Benson gives us an insight look into her amazing career with great stories, from her struggles as a Pro Volleyball player, to having a very successful Corporate career, learning all the tools and tactics of consumer marketing and digital to becoming an Entrepreneur and launching Obsesh, a new digital sports platform, just before Covid hit the world.
Key Highlights
About
Tracy Benson is the CEO and co-founder of Obsesh, the sports marketplace platform connecting consumers to top athletes, and empowering athlete entrepreneurs to manage, merchandise, market, and monetize their fans online. Previously she was Global Chief Marketing Officer at Seek Thermal, Global Chief Marketing & Product Officer at Monster Inc. (maker of Beats by Dre and Monster headphones), Head of Marketing at Best Buy, Hyper-Growth Market leader at The Home Depot (where she developed the first athlete-work program for Olympians) and Sales & Marketing Manager at AT&T. Tracy was an All-Conference NCAA volleyball athlete at Western Illinois University before becoming a professional beach volleyball player. She earned an MBA in Marketing & Finance from the University of Notre Dame.
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Marco Balich, "Master of Ceremony"
Alan Pascoe, "Father of UK Sports Marketing"
Paul Barber, "Premier League CEO Of The Year"
Peter Draper, ”UK Sports at Heart”
Zack Sugarman, ”AI Powered Lead Generation”
Jason Masherah, ”Trading Cards & Beyond”
Andrew Ryan, ”FIBA Media - FIBA World Cup 2023”
Guy-Laurent Epstein, ”Deep Dive Into UEFA”
Paul McVeigh, ”Premier League Psychologist”
Jerome Valcke, ”Back Alive”
Alex Inglot, ”Esports Commissioner”
Misha Sher, ”Brands in Sport”
Ben Nichols, ”Padel Unpacked”
Simon Chadwick, ”Birds Eye View on Sports”
Leigh Steinberg, ”Real Life Jerry Maguire”
Andrea Radrizzani, ”From Milan to Asia to Leeds”
Steve Patterson, ”Four Decades across US Major Sports”
Gagan Palrecha, ”Sports NFT’s & More”
Damian Willoughby, ”Talking Football & Esports”
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