When you live overseas, in some ways you take a leap into a new identity. You need to figure out how to fit into a new culture, while remaining true to your authentic self. Well, it's exactly the same story when your brand goes overseas. And when introducing your brand overseas, it's important to get the name right.
Vladimir Djurovic is an expert in this field, since he and his team at LABBRAND create Chinese names for Western brands. And it's a fascinating process that requires a basket of skills including linguistics, branding, trademarks, consulting, and semiotics. If you want to know why the Chinese for Marvel is 漫威 [Mànwēi], and LinkedIn is 领英 [Lǐngyīng], tune in to hear from the man who helped name them!
The episode also includes a catch-up interview with Stephane de Montgros from Season 01 Episode 19. (https://mosaicofchina.com/season-01-episode-19-stephane-de-montgros).
Chapters
00:00 - Trailer & Intro
01:27 - Part 1
19:32 - Part 2
28:59 - Outro
31:26 - Catch-Up Interview
Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at https://mosaicofchina.com/season-02-episode-13-vladimir-djurovic.
Join the community on Instagram (https://instagram.com/oscology), LinkedIn (https://www.linkedin.com/company/mosaicofchina), Facebook (https://facebook.com/mosaicofchina) or WeChat (https://mosaicofchina.com/wechat).
[Re-Release] Lissanthea TAYLOR, Parkway Health
[Re-Release] Emily MADGE, Sea Life
[Re-Release] Björn DAHLMAN, Clowns Without Borders
Mosaic of China with Oscar Fuchs: Bonus Episode from The Bridge (CGTN)
The Death Companion (ZHOU Yan, Hospice and ’Death Café’ Volunteer)
The Airline Pilot (Michael HUNDEGGER, A320 Flight Commander)
The Gemstone Buff (Christina CHAO, Gemologist)
The Wine Devotee (Bertrand CRISTAU, XiaoLing Estate)
The Sportswear Strategist (KIM YoungAh, adidas)
The Stunt Man (Frank ABEL, Binhai Aircraft Carrier Theme Park)
The Dragon Burner (Francesca VALSECCHI, Dragon Burn)
Mosaic of China with Oscar Fuchs: Bonus Episode from China Flexpat
Mosaic of China with Oscar Fuchs: Bonus Episode on ’Codependency’
The Incurable Optimist (’DAJIANG’, Tourette’s Advocate)
The Compost Evangelist (Alizée BUYSSCHAERT, Zero Waste Shanghai)
The Hotpot Homo (XIE Xiao, SHQFF & CINEMQ)
The Sleep Coach (Rumbiey MUCHENJE, Purposely Healthy)
The Game Designer (Simon CHAPUIS, Ubisoft)
The Mongolian Teacher (Tsogtgerel BUMERDENE)
The Rope Artist (’LAODAI’) [CLEAN Version]
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