According to Stacey Hall when we create marketing content it should not be about our products and services. So stop talking about your products and focus on how you solve problems. She has a simple three step process to help you do just that.
1) Start with a question that is relevant to your customer and their problem
2) Explain what causes the problem
3) Provide the solution to your problem.
Great content is just that easy.
Stacey is one of the contributing authors in MORE THAN A FEW WRITTEN WORDS, a collection of essays by some of my favorite guests. It is available on Amazon
#998 Meditation for the Real World
997 Give Your Voice to AI
#996 Masterminding Success
#995 Use AI to Repurpose Your Content | Greg Wasserman
994 - Why the Tortoise Always Wins
#993 Using AI to Collect, Analyze and Use Data | Parker Olsen
#992 What is Your Problem Solving Style? | Kris Ward
#991 Social Media Chef
#990 Selling on LinkedIn with Karen Yankovich
#989 The Confirmation Process
988 - The Dangers of Marketing Wallpaper
#987 A Name You Can Own with Samantha Bradshaw
#986 Imposter Syndrome
#985 Zero Click World
#984 Build Authority with Authenticity
983 Build Your Brand with AI
982 Everyone is a Storyteller
#981 Selling on Amazon
#980 Adapt Your Sales Process to Your Customer's Personality
#979 Commit to LinkedIN
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