Not all prospects are created equal and in fact the majority of the time you are doing the wrong thing to the wrong people at the wrong time.
Understand what is a grey prospect, what is a red prospect, a yellow prospect and a green prospect.
Understand why you must treat them differently, but cater for them all.
Understand why 97% of marketing does not follow this simple rule and why it is the death of their marketing.
In this "Get More Referrals Today" podcast I will show you how to think about your prospects and the sorts of activities you need to do with each one.
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