In this episode of the PRovoke Media podcast, editors Arun Sudhaman and Maja Pawinska Sims have a lively discussion about the merger of BCW and Hill & Knowlton to create the world's biggest PR firm, Burson. The conversation covers bringing the legacy name back to the industry, the talent implications of the merger, whether we'll see more consolidation across other networks, and the potential impact of AI on business decisions within big agencies. The duo also catch up on the recent World Economic Forum in Davos, and the apparent retreat of corporate activism in the wake of geopolitical and social tensions.
Team Farner & The New Strategic Communications Landscape
KPMG's Jane Lawrie on AI and ESG
The power of communications in accelerating sustainability adoption
Truth, Trust & Trickery
The Lowdown On Analyst Relations
Global Healthcare Campaigns, Myth Or Reality?
Using AI To Supercharge Success
Havas Red On The Maturation of Influencer Marketing
The critical role of comms in decriminalising suicide
HBCU Sports In The Limelight
Cross-Generational Communications: Creating Ageless Connections
Moderna Chief Brand Officer Kate Cronin
PRovokeGlobal Preview: Is Disruption Redefining The Agency World?
Brands Should Act More Like Creators
Ex-AIIB comms chief Bob Pickard
The Rise Of Misinformation And What It Means For Brand Storytellers
Tier One On Leveraging Trendspotting To Elevate Brands
How Brands Can Build Consumer Love In A Cost-Of-Living Crisis
The Future Of Cognitive AI And Its Role In Protecting Brands
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