Personalization, artificial intelligence and machine learning are hot topics. But how can you measure if your personalization initiatives and your algorithms really work?
Ronny has worked in the fields of data mining and machine learning for more than 25 years. He is an authority in the area of experimentation and co-author of the book Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing.
Before he joined Airbnb, Ronny grew the experimentation platform (ExP) team at Microsoft to over 110 data scientists, developers, and program managers to accelerate innovation at Microsoft through trustworthy analysis and experimentation.
But Ronny is not just an experimentation expert! In the past, he was Director of Data Mining and Personalization at Amazon, so he also has tons of experience in the area of personalization.
Listen to the full Diggintravel Podcast interview with Ronny to learn more about:
You can find the link to the full interview article with Ronny here:
https://www.diggintravel.com/airline-personalization-and-experimentation-program/
The Strategic Advantage of Modern Airline Digital Commerce Tech Stack [flyadeal Case Study]
Lufthansa Group’s Shift to Airline Product Analytics
Airline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting Insights
Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness
Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech
The Latest Airline AI News: How New Developments in AI Will Transform Your Airline Marketing
Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]
Airline Booking Funnel Optimization [Finnair Case Study]
ChatGPT for Airlines: A Deep Dive with an Artificial Intelligence Expert
Airline Dynamic Pricing [Learning from Frontier, Amadeus, Amazon and Lyft]
Airline Data Science Talk [LATAM Airlines case – Part II]
Insights from 5 Years of Airline Digital Research
2023 Airline Digital Optimization Yearbook [UPDATE]
Scientific Decision-Making [LATAM Airlines case – Part I]
Step-by-step Evolution of Airline Digital Optimization Team [Air Europa Case Study]
Airline Digital Talks: Eveline Lee, Scoot
How to Build a Modern Airline Digital Experience
How to Grow Your Digital Product Team
Quick update about our new airline digital research project
Predicting the Future of Travel
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield