Get set to dive deep into the world of trades and marketing in "Mastering Marketing in the Trades: Inside Scoop From the Experts at The Trademark Podcast". Joining our dynamic conversation are Sarah Ghirardo, Eric Thomas, and our special guest, Gregg Towsley, a trade and marketing maestro. Explore a riveting synergy between marketing and trades as we uncover innovative insights from industry experts.
In this episode, Gregg discusses the fascinating journey of digital transformation within the trades Industry. Discover how the trades have evolved from traditional methods like whiteboards to sophisticated digital platforms like ServiceTitan. While understanding key metrics such as Return On Ad Spend (ROAS), you will also learn about the nitty-gritty of managing business operations sustainably.
This episode underlines the importance of "back-to-basics" approach in running a successful business and also elaborates on how understanding your breakeven point can significantly impact the effectiveness of your marketing strategies. Hence, we delve into the essence of consistency, a simple approach, and maintaining focus on your business operations.
Further, our panel habituates with the idea of having ground rules around business operations data and upscaling team skills to understand high-level metrics for driving profitability. Also, explore the crucial roles of communication, preparation, and customer treatment in growing your business.
In an era saturated with technologically advanced tools, the panel encourages beginners to master the art of simple strategies and avoid quick-fixes. Additionally, our experts discuss the potential of Artificial Intelligence in marketing and how it can significantly increase efficiency and better customer relationships.
Whether you are a trades professional or a marketing expert, these insights will help you supercharge your skillset. Lastly, understand the critical role of nurturing customer relationships post-service and get tips on leveraging KPIs for your business growth.
Leveraging Podcasts in the Trades Industry
Home Service Marketing Mastery with Amber McKee
Maximizing Call Center Efficiency with David Powers
Navigating Economic Downturns: HVAC Industry Insights with Matt Michel
KPIs For Your Internal Marketing Team with Matt Tyner
Meet Nuve – Your New Secret Weapon for Lead Generation
Making The Most of Tradeshow Season with Bill Rossell of Home Service Freedom
Seeing Blue Collar as an Option
Fit in or Stand Out with Dan Antonelli
The Importance of Knowing Your Why
Increase Sales By Educating Your Customers Online
1+1=3 When Traditional & Digital Marketing Work Together
Marketing Real Talk: Garage Door Guerrilla Marketing
Virtual Reception: Meet Jill’s Office
A New Way to Train
Rival x Rogers: Get to know Eric Thomas
Morning Marketing Update
Understanding Metrics: Having Clarity & Data
Entering Growth Mode
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