Rural hospitals across the U.S. are on the brink—operating with razor-thin margins, workforce shortages, and rising uncompensated care that threaten their survival. In this episode of Healthspark, we break down an award-winning strategy developed by Syracuse University’s first-place Fleming Case Competition team that offers a bold, data-driven blueprint for rural healthcare sustainability.
Drawing on publicly available financial, population health, and broadband data, the team evaluated multiple at-risk rural reg...
Rural hospitals across the U.S. are on the brink—operating with razor-thin margins, workforce shortages, and rising uncompensated care that threaten their survival. In this episode of Healthspark, we break down an award-winning strategy developed by Syracuse University’s first-place Fleming Case Competition team that offers a bold, data-driven blueprint for rural healthcare sustainability.
Drawing on publicly available financial, population health, and broadband data, the team evaluated multiple at-risk rural regions and identified Texas’s Southeast Coastal Corridor as the strongest pilot market for transformation. Their proposed solution, the Wellness and Health Insight Model (WHIM), combines shared digital infrastructure, telehealth-enabled emergency diversion, and targeted patient engagement to reduce avoidable emergency room utilization, lower readmissions, and curb uncompensated care.
The episode explores how WHIM’s regional governance model, interoperable data systems, and five-year financial pro forma translate innovation into measurable impact—projecting more than $8.4 million in cost avoidance while positioning rural hospitals for long-term sustainability beyond federal grant funding.
This conversation is a masterclass in how strategy, technology, and regional collaboration can move rural hospitals from survival to sustainability—and how the next generation of healthcare leaders is already building scalable solutions.
Guest Bios
Zhen (Elena) Shi
Zhen (Elena) Shi is an MBA candidate at Syracuse University with concentrations in Finance and Supply Chain Management. With a background in agricultural science and applied data analytics, her work has focused on using digital tools to improve productivity and sustainability in rural systems. She brings a strong strategy and operations perspective to healthcare innovation and consulting.
🔗 https://www.linkedin.com/in/zhen-shi-170666326
Alexandra Perry
Alexandra Perry is a dual M.S. in Biotechnology and MBA student at Syracuse University specializing in the intersection of clinical care, innovation, and business strategy. With hands-on experience as a medical assistant and medical scribe, she brings firsthand insight into patient workflows and healthcare operations. She plans to pursue a career in biotechnology and medical device patent law.
🔗 https://www.linkedin.com/in/alexandra-perry-1715b7220
Allison Hellman
Allison Hellman is a dual MBA and Master’s in Biotechnology student at Syracuse University focused on life science consulting and healthcare strategy. A former licensed biology educator and two-time case competition winner, she led the financial modeling and governance design for the Fleming competition–winning rural healthcare strategy.
🔗 http://linkedin.com/in/allison-hellman-6936baa2
Xiaoying Feng
Xiaoying Feng is a marketing PhD candidate at Syracuse University whose research examines consumer behavior, artificial intelligence, and emerging technologies. With prior training in biomedical engineering and experience analyzing large-scale emergency medical services data, she contributed behavioral science and patient engagement insights to the team’s rural healthcare solution.
🔗 https://www.linkedin.com/in/xiaoying-feng-b11a32192/
Celso Perez Mayo
Celso Perez Mayo is a Master of Business Analytics student at Syracuse University with a background in supply chain management and optimization modeling. His experience spans analytics consulting, cost-performance modeling, and humanitarian logistics, bringing a systems-level perspective to healthcare sustainability challenges.
🔗 https://www.linkedin.com/in/celso-perez-mayo-b46b54262/
Podcast Credits
Host & Editor:
Dr. Ginger Raya
Founder of Healthspark and a healthcare strategy leader focused on innovation, systems transformation, and the future of care delivery.
