Doing It Online : The Doable Online Marketing Podcast
Business:Marketing
Have you seen the abundance of Instagram posts asking you to DM a specific word to receive a freebie?
I’m sure you have! It’s been a hugely popular strategy in recent months and has brought success for a lot of people. How exactly does something so simple create success and profit in your business?
That’s what we’re exploring in today’s episode! I’ll take you through my Instagram funnel and the steps I use to maximise its impact.
Phase One: Engagement: The first phase of a social media funnel is where you engage with your audience and ask them to DM you a specific word or phrase for a freebie. Then an automated tool like ManyChat, responds to them and gives them the product, all without you lifting a finger!
Phase Two: Qualification: A bit of time after they received whatever they opted in for, you should check back in to tell them about another offer that could benefit them. If they’re interested, ask a qualifying question to help you determine which of your products is best suited to them.
Phase Three: Connect and Convert: The final phase of the social media funnel focuses on connecting with users on a deeper level and guiding them toward conversion. I don’t mean pretending they aren’t talking with a bot; I mean adding personal touches to the automation that helps people connect with you.
What happens next is going to differ for every business and every offer. Maybe some people get sent to a low-ticket offer, another group gets a discount code to access a program, and another group gets invited to book a call with you. Wherever they end up, phase two & three will significantly boost your chances of converting to a sale.
Enjoy!
LINKS:
Website | Instagram | Programs | YouTube
#207 -10 Qs to create a million dollar low ticket offer
#206 - Our fave tools to sell on Social Media
#204 - 3 most profitable ways to sell your low ticket offers (without ads!)
#203 - 5 easy Low ticket offers to try next week
#202 - We started a new Instagram account and this is what happened
#201 - If I had to start from scratch, this is what I would do
#200 - How to make sales the minute your launch starts
#199 - Circle vs Kajabi for online course creation
#198 - The secret to 6-figures offers
#197 - 3 best ways to get more eyeballs on your offers
#196 - Ask Kate Anything
#195 - My favourite hack to explode your list
#194 - How to scale your course to 7-figures in 2024
#193 - This #1 marketing strategy you need for 2024
#192 - The 5-minute Budget for Course Creators
# 191 - How to reverse engineer your 2024 goals
#190 - Do this every 90-days and watch your business grow
#189 - Steal my end of year ritual
#188 - Which of these marketing mistakes did you make this year?
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