Craig covers that showing tools can destroy your pipeline. "Send them a link, show them the product." That's too easy. This can cause friction in the revenue chain. He and Matt discuss common definitions and objectives. If you don't do this, everything else breaks down and failure is inevitable.
Get to know Craig - follow him everywhere:
"I help organizations sell and market more effectively. I am passionate about my customers and their success which has allowed me to create enduring, mutually beneficial relationships over the years.
You can learn more about my view of the sales and marketing universe via my blog www.funnelholic.com and my work on my company blog,http://blog.topohq.com/. I have recently started posting my content on LinkedIn so stay tuned for more."
What’s Old is New: Timeless Sales Fundamentals at Work in 2024
A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings
The Buyer's Journey is a Lie
How Mindset, Skillset and Human Connections Combine To Unlock Sales Performance
Beyond Hard Work to Meaningful Impact
How Change Management Unlocks Marketing Transformation
How to Maximize Meetings for Maximum Sales and Marketing Impact
Selling at a High Level in a Down Market
Lessons from the SaaS Sales Trenches
Hiring a Sales Team In Today’s Market
Customer-Led Growth Best Practices
Not enough Leads? Try CA2 - Change Your Arguments/Change Your Audience
Why AI Will Redefine the Workplace, for the Better
Using Intent Signals to Optimize Content & Sales Outreach
Motivation + Development = Sales Manager Success
How AI Will Improve Your Sales Prospecting
Modern B2B Pricing Best Practices
Tiffani Bova Will Change The Way You Think About Growth
The Convergence of Traditional Demand Gen and ABM
The Widening Buyer/Seller Gap & How to Fix it
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Commercial Edge: Unleash the Power of People
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast