If you feel like your brand is spread too thin and you’re having trouble getting traction on YouTube, it’s probably time to niche down.
Often brands want to put out content on everything they have any knowledge on, but this kind of content strategy provides too little value to your audience.
A watered down content strategy breaks trust with your audience, weakens your brand positioning and doesn’t add value. In short, people won’t be coming back.
The most important thing you can do on YouTube is to be the GURU within a specific niche. There are brands on YouTube right now that are absolutely killing it when it comes to niching down.
You don’t have to be a small brand to niche down. Some of the biggest brands have positioned themselves as thought leaders in very specific niches, so they can pinpoint their target audience, engage them, and convert them.
As with all things video, you need a content marketing plan. In this episode, I talk to the Senior Evangelist at vidIQ, Jeremy Vest and we break down how to grow your YouTube channel and we reveal some big brands that are getting it right already.
If you want to grow your YouTube following and make a big impact with your brand, tune into this episode of Video Marketing Mastery.
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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