No matter what industry you’re in, you’re investing in your marketing team to make great content. And you don’t want that money to go to waste - ideally you want it to create ROI.
So in a world where people have on demand access to everything they want, you have a limited time to hack their attention.
If you know me, you know I’m a nerd for attention hacking. And with 16 BILLION messages sent out on digital platforms every day, you have to make the first 3 seconds count.
If your content can gain the attention of your prospect in the first 3 seconds, you’re going to be able to hold them for the next 7 seconds, which will give you enough time to start adding value. If positioned properly, you can hold their attention through your story and ultimately...your call to action.
In this episode of Video Marketing Mastery, I speak with Brendan Kane, author of “Hook Point, How to Stand Out in a 3-Second World.” In this interview, Brendan reveals the power of hook points - a communication tool that helps marketers package their messages in an attention grabbing way. And THAT leads to better opportunities - both online and off.
Do I have your attention yet?
Whether you’re promoting yourself, a brand, your product, or a service...this information is for you. So sit back and take notes because we’re going to break down how to thrive in this micro-attention world. CLICK PLAY! You know you wanna.
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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