Laura Caveney, Head of Marketing at Ruler Analytics, a leading marketing attribution and marketing mix modelling software company, talks about what makes Ruler Analytics different, how their platform gives power to the user through data by enabling them to optimize their campaigns and website with data-driven decisions; leaving “wishy washy metrics that mean very little”.
She also gives an example of how they helped a customer understand attribution and improved their marketing and explains the biggest mistakes that people make when optimising without data.
Interview with Georgios Grigoriadis
Interview with Stefan Debois - Pointerpro
Interview with Emir Zecovic - CMO
Interview with Sean Campbell - Cascade Insights
Interview with Darren Mitchell - Sales Leader
Interview with Inge Boubez - Moz
Interview with Rob May - BrandGuard
Interview with Sara Madison - Outbrain
Interview with Avetis Ghazaryan - Growth Hunter
Interview with Christopher Rack - MRP
Interview with Nathan Schlaffer - MarketMate AI
Interview with Asaf Darash - Regpack and Kirsty Dawe - Webeo.
Interview with Joe Zappa - Sharp Pen Media
Interview with Mariam Lochoshvili - Sensata Technologies
Interview with Matt Swalley - Omneky
Interview with Jodi Cerretani - RollWorks
Interview with Mario Blandini - iXsystems
Interview with Jim Kraus - Buyer Persona Institute
Crossover Episode - Can AI Really Support Content Generation?
Interview with Bugra Gunduz - HockeyStack
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