How are you going to attract the strongest talent for your company when people have no idea who you are? The truth is, you are not! Passive talent and those who are not on the open job market will just ignore you because you are just another me-too company.
This is why you will rely on the “I know someone” method to hire Your best source for talent is referrals. What if you can gain awareness before you reach out to someone
Today we are talking about How to pipeline talent when you don’t have a talent brand
Today’s Quote:
“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” - Elon Musk
Our guest today: Jack Copeland, Founder & CEO of Staffing Future
Staffing Future, a website development, and technology stack consultancy, with expertise in building, developing and managing technology solutions. The team has built over 600 staffing Agency websites and deployed innovative technology solutions with a multitude of third-party apps to create a holistic sum of their parts.
Jack has worked and consulted with dozens of recruiting software providers who are inclined to augment and develop the industry, they include top tier originations like CareerBuilder, and Tracker RMS.
Today we are going to cover
What is a talent Brand:
The message you want to provide to potential talent about who you are, what it’s like to work for you and why they should work for your company.
What’s the difference between a proactive and reactive Talent Brand?
Most small and medium companies don’t even think about what their Talent Brand is but a proactive Talent Brand is taking the time to understand your message, providing a platform for potential hires to engage before speaking to you and pipe lining potential hires.
Problem
Rick’s input
How do we fix it?
What are three practical things I can do:
Rick’s Nuggets
Key Takeaways:
Interviewing Patience Right Person Force Multiplier with Jeff Leitman
How Skipping Process Bites You With Bill Snyder
When HR Takes Away The Nerf Guns With Steven Freidkin
Driving Culture Change with Jason Lippert
Creating a Purpose-Driven Company with Jay Wilkinson
The 10 Disciplines with Gino Wickman
Hiring the Right Person, Right Seat, Right Stage with Dean Stoecker of Alteryx
Pre-vetting Candidates Before the Interview with Payman Taei of Visme
Building an Advisory Ecosystem with Coco Brown of The Athena Alliance
The Characteristics of a Successful Hire with Allan Jones of Bambee
Hiring with Poorly Defined Metrics of Success with Kurt Davis of Stealth Smiles Startup
Aligning the “Why” in the Interview Process with Ted Bradshaw of EOS Worldwide
Maximizing VC Hiring Referrals with Rob Whalen of PTO Exchange
Hiring the Right Person in the Wrong Seat with Thomas Brunskill of Forage
How Your Company Can Hire Like Amazon with Steve Anderson of Catalyit
The Hire, Fire, Hire, Fire Cycle with Jason Sherman of Spinnr
How Conversational Interviews Breed Bias & Discrimination with Robert Hudock of Hudock Employment Law Group
The Perfect Recruiting Email with Dustin Riechmann of Simple Success Coaching
Top 3 Offer Mistakes when Hiring with Rick Girard of Intertru Inc.
Hiring Without Money with William Glass of Ostrich
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