“Failure is important. The reality is that a winner has to be somebody who is willing to fail. That’s all it comes down to….You can’t win without being at risk of failure.” explains Rich Van Doorn, Chief Revenue Officer & President at AVASO Technology Solutions. As a manager for multiple sales reps, Rich explains that it is always difficult to watch his people fail. However, while ignorance (or the lack of knowledge about a given topic) is easily remedied, stupidity is a more difficult problem to solve, as this quality suggests a lack of drive and an unwillingness to learn.
This outlook on failure as a learning tool aligns well with Rich’s personal beliefs about success. Rich explains that the key contributors to his own success were perseverance, mentorship, and personal marketing. It was these traits that ultimately propelled Rich to his current role as CRO at AVASO, a global IT outsourcing provider that serves a total of 190 countries! Rich urges listeners to consider not only how to market for a given product, but also how to market themselves as competent and valuable assets for their companies.
Tune into this week’s episode of Sales Lead Dog to learn more about Rich’s journey from salesperson to sales leader. From the importance of long-term sales relationships to lessons about failure to (of course!) the pros and cons of CRMs, Rich Van Doorn and host Christopher Smith explore what it takes to make the sales process not only efficient, but also human.
Quotes:
Links
https://www.avasotech.com/
https://www.linkedin.com/in/rvandoorn/
https://www.linkedin.com/company/avaso-technology-solutions/
Empellor CRM Website
chris.smith@empellorcrm.com
Empellor CRM LinkedIn
Podcast production and show notes provided by FIRESIDE Marketing
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Larry Gordon: Insights from a Sales Leadership Journey
Jeffrey Fallis: Blending Athletic Grit with Corporate Strategy
Christopher Tomesko: Engineering a Path to Sales Excellence
Joshua Hall: A Symphony of Sales Leadership and Team Development
Mark Rooney: Transitioning to Leadership - A Focus on Team Development
Adam Kustin: Crafting a United Front in Healthcare Sales and Marketing
Karine LeBlanc: Strategies for Success in Technical Sales Leadership
Jordan Sternberg: The Evolution of a Sales Leader in the World of Medicine
Dustin Ruge: Elevating Your Sales Game and Team Dynamics
Paul Butterfield: Driving Efficiency In Sales With The Revenue Flywheel Group's Approach
Parker Benthin: Mastering Sales Leadership with Innovation, Team Dynamics, and Resilience
Chris Amrod: Balancing Work-Life Integration and Leading Success
David Cady: Bridging Education and Sales - A Career Transformation Story
Bob Poznanovich: Harnessing Change for Business Growth
Gale Crosley: Driving Strategic Growth
Formulating Your Marketing Plan: Russell Lundstrom, The Chief Marchitech
Jeremy Painkin: True Grit - What Makes a Good Sales Leader
Bradley Paster: Finding Your Path - Mentorship, Building Your Team, and Continuous Learning
Mike Eckhoff: Honest Sales - Don’t Say It, Show It
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