The Fractional C-Suite Retreat
Business:Marketing
In this episode of the Fractional C-Suite Retreat, host Joseph Frost chats with Jim Kraus, President of the Buyer Persona Institute. They delve into the significance of buyer personas in marketing and how deep insights into buyer behavior can dramatically enhance strategic decision-making and marketing efforts. Jim explains the five rings of buying insight and shares practical tips for implementing effective buyer persona studies.
Takeaways:
Quote of the Show:
"Every detail in the buyer's journey, from initial triggers to final decision criteria, shapes the effectiveness of your sales strategies." – Jim Kraus
Links
Ways to Tune In
Fractional C-Suite Retreat is produced by Frost Media Group
Learn more at https://frostmediagroup.com/
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