For context and based on requests, I’m in the process of presenting key concepts from my ten McGraw-Hill customer experience and leadership books. This is the first in a five-part series, “How to Deliver World-Class Customer Experiences – Leading the Starbucks Way."
The story of Starbucks' meteoric growth during the 1990s and early 2000s is well chronicled in a series of books about the company including one I wrote titled The Starbucks Experience. However, by the mid-2000s the company was reeling from years of frenzied expansion, an obsession for year-over-year sales numbers, a sliding global economy, and less frequent visits from loyal customers in Starbucks’ U.S. stores.
In the book, I wrote during the Starbucks revitalization titled Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People, I outlined leadership and customer experience tactics that supported Starbucks' transformation plan.
To effectively elevate Starbucks to “be the undisputed coffee authority,” leadership redoubled efforts to drive a passion for the company’s core offering - coffee. While many leaders do not view product passion as a necessary component for sales success, it certainly differentiates sales leaders like Starbucks from most other competitors.
What are you doing to help your people become the undisputed authority in your sector?
Turning Customer Disappointments into Delight: Tips for Business Leaders
Driving Customer Loyalty by Zigging When Others Zag
Cultivating a Winning Company Culture: Lessons from an Australian Trailblazer
Scaling Your Business with Customer Magic - Part 2
Scaling Your Business with Customer Magic - Part 1
The Magic of Customer -Centricity: Unveiling the Secrets of a Transformative Underdog
Navigating Growth and Innovation: Insights for Your Business
Injecting Fun into Your Business Culture: A Lesson from Zappos
Elevating Customer Service: A Guide for Business Leaders & Managers
Maximizing Customer Loyalty: Lessons from the Tech Industry's Best
How to Building Customer Loyalty Through Service Recovery
Are You Glocal?: How to Balance Brand Consistency with Community Connection
Cultivating Passion and Purpose: The Power of Rituals in Business
Create a Zappified Customer Experience - 5 Service Steps Courtesy of Zappos
Silo Busting Your Way to Customer Loyalty and Referrals
Customer Care vs. Speed of Service: Finding the Right Balance
Driving Customer Experience through Personalization
Starbucks - A Guide to Fostering Customer Connection
The 2024 Customer Experience Thrill Ride: Trends, Projections & Tips
How to Finish the Year Refreshed & Engaged - Reflecting and Revitalizing
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