Episode 63 - Chris Hinze of Steptoe & Johnson on law firm reputation management and its importance to CMOs

Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the firm is perceived, by both internal and external stakeholders, is key to its success.

Someone with extensive experience in this area is Chris Hinze, Chief Marketing & Business Development Officer at Steptoe & Johnson. We’re so lucky to be joined by Chris in this episode of the CMO Series to discuss why reputation is critical to a law firm and the role of marketing leaders in managing the firm's reputation across all stakeholders.

Will and Chris cover: 

• Chris’s journey to CMBDO at Steptoe and the point in his career it became clear that reputation management was going to be important
• The difference between Brand and Reputation
• The importance of reputation management to law firms today
• How reputation management works in practice 
• What actions firms should be taking day-to-day
• How a firm can diagnose if its reputation management is performing well or poorly
• Advice for others in the legal marketing community who are managing their firm’s reputation