Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd from Boyd Office Management Services
Date: 21 August 2018
Personal Branding and Social Selling are two buzzwords at the moment which are somehow connected. A unique company brand is needed to differentiate the offering and communicate with potential customers, but creating a proper personal brand is also important in a small business. Social Selling comes from the enterprise world with their large sales departments. How does that apply to small businesses?
Let’s ask an active networker and LinkedIn expert who is using social media and digital tools to sell services to small and medium customers in Australia. Gunnar Habitz is a regular to Triple H being featured already talking about his cloud services.
Welcome to the show again, Gunnar.
About Gunnar Habitz
Coming initially from a family business background, Gunnar has a passion for helping service professionals with the transformation of modern workplaces using new technologies. After moving from Switzerland to Sydney in 2016, he enjoys connecting people and is a regular guest at networking events such as the NSW Business Chamber or BNI.
Gunnar is blogging about productivity tools, personal branding, sustainable networking, sales excellence and leadership without management. At the Institute of Managers and Leaders (IML) he is mentoring the next generation of leaders. As a published author of 15 books in German, his first book contribution in English has been launched in August under the title “Leaders of Influence”. Currently he is on a mission to help businesses discovering the possibilities of social selling.
www.gunnarhabitz.com.au, www.linkedin.com/in/gunnarhabitz
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EP#231 ~ Mergers and acquisition law changes - whos' thinking about small business?
EP#230 ~ What is the PPSR and why do small businesses, associations and advisors need to know about this tool?
EP#229 ~ The Franchise Code review - what does a review mean for small businesses in the sector?
EP#228 ~ Environmental, Social, Governance. How can policy makers reduce the burden of ESG reporting on small businesses?
EP#227 ~ Sandy Chong One of the most influential industry leaders. What drive these advocates?
EP#226 ~ Why should Regional, Rural and Remote communities be front and centre of small business policy planning? We ask a passionate thought leader.
EP#225 ~ Big Tech sometimes plays the smallbiz advocate but do they really represent the small business voice?
EP#224 ~ How do economists influence policy inside and outside of government?
EP#223 ~ Resilience in Action - how a thriving refugee business builds on a foundation of struggle to continue to overcome business hurdles and success.
EP#222 ~ Translating policy into practice: What do the new Industrial Relations laws mean for your business?
EP#221 ~ The Intuit GetConnected Conference Smallbiz Learnings: AI, Advocacy, Advisors and Open Banking
EP220 ~ What is the role of .au Domain Administration in the digital space and how does this affect small business?
EP219 ~ Digital Identity is coming. So what does this mean for you and your small business?
EP#218 ~ What is the future of small business advocacy in 2024 and beyond?
EP#217 ~ The tech StartUp world seems the darling of government industry policy. But is that the reality?
EP#216 ~ ATMS knows about health, women, the economy, and micro business. How do they represent small business across so many policy areas?
EP#215 ~ ACCAN, who is the organisation fighting for small business people’s rights in the telecommunications industry?
EP#214 ~ How does ABS’ powerful data lead to informed policy for small business?
EP#213 ~ How bookkeepers advise their small business clients and how ICB advises Government
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