On this week's episode of Tech Talk Radio, host Emily Wright speaks to someone not known to mince his words. Ility founder and chief executive Marcus Moufarrige pulls no punches when it comes to his thoughts on the future of tenant engagement apps as his platform is rolled out across portfolios within major real estate companies including L&G and Deloitte.
"I have always said that tenant engagement isn't an app, it's an outcome," said Moufarrige. "If it isn't an app, why do we need them?"
Moufarrige added that getting people to engage with a building via an app has traditionally been a tough sell with low uptake and something that usually requires "a lot of pushing" because "no one gets turned on by engaging with a building."
He said that New York-based Ility's strategy comes at the problem more from an asset management approach, giving the landlords the tools they need to collect and own their own data while creating flexible, profitable spaces with a focus on ESG.
To hear more about Ility, Moufarrige's thoughts on apps, data ownership and the difference between a sector which is digitised and one which has been digitally transformed, tune in to this episode of Tech Talk Radio.
Voice of the Region Live: West Midlands – Uneasy as EPC
Voice of the Region: West Yorkshire – The unstoppable deal machine
Dealmaker of the Month: Jamie Lamond, Watling Real Estate
Redefining how real estate uses tech to address the climate challenge
Driving a better experience in the workplace
Voice of the Region: Hampshire – Retail reinvented
The great workplace reset
Dealmaker of the Month: John Proctor, FHP
School of Hard Knocks: Serial founder Neil Sinclair
In on the Act: Daniel Black discusses differences between English and Scottish law
Voice of the Region: Glasgow – Captain of industry
School of Hard Knocks: Canary Wharf Group’s Jane Hollinshead
School of Hard Knocks: JLL’s Katie Kopec
Bricks & Mortar: RICS Matrics Surveyor of the Year, Carolyn Brady discusses her career in property
Dealmaker of the Month: Patrick Matheson, Knight Frank
On the Case: The Building Safety Act bites in Olympic Village dispute
Bricks & Mortar: Changing career and establishing yourself as a sole practitioner
Voice of the Region: Teesside – Riverside renaissance
Bricks & Mortar: Turley’s James Simondson on delivering social value through planning
In on the Act: Stephen Jourdan KC discusses the Leasehold and Freehold Reform Bill
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money