Rachel Lightfoot was flying high at Google and YouTube where she learned digital marketing from the ground up and taught it to Nike and Coca-Cola, even to celebrities like Will Smith. “I was living this fantastic life. I was on the fast track. I had a beautiful home, a husband. Before I had kids I thought, ‘My God, I’ve done it!’” Once her children turned one and three, however, the feeling wasn’t joy and excitement, but “deep sorrow” because Lightfoot says her mind was "always on the job and the company’s clients.” Lightfoot , the family breadwinner, "decided what I needed was a reset.” Lightfoot speaks with CoveyClub founder Lesley Jane Seymour about how she prepared (by saving six months of living expenses and putting a moratorium on shopping) and took the leap into Catchfoot + Run (https://www.catchfootandrun.com/) , a brand-building consulting company. One year later she is “100% more present in my life” and has "almost replaced my corporate salary.” Episode notes: Lightfoot’s top inspirational tips: 1) Start before you’re ready. 2) Create a mailing list—even if you have nothing to sell. 3) Read. Her most inspirational book: Playing Big by Tara Moore (https://amzn.to/2tdVOl8) “which discusses two types of fear. One is true fear but another is excitement or awe when you go outside your comfort zone. I was excited and scared."
#243 What if COVID Inspired You to Go Into Business with Your Mother?
#242 Menopause in the Workplace: How To Beat the Stigma (Dr. Alicia Grandey)
#241 From Burned-Out Marketer to Fashion Maven (Ellie Steinbrink)
#240 Reinventing Your Skincare Routine to Feel Empowered After 40 (Nick Gavrelis)
#239 How to Reinvent Your Love Life After 50 (Evan Marc Katz)
#238 How to Make the Rest of Your Life the Best of Your Life (Jann Freed)
#237 A Sexual Assault Survivor Relaunches Herself as a Podcast Superstar (Kelli Moore)
#236 Her Leukemia Diagnosis Led to a Season of Bold Asks (Christina Langdon)
#235 Reinventing After Losing the Love of Your Life to Covid (Maureen Lippe)
#234 A Life-Changing Conversation Caused Her to Reinvent as a Coach (Sarah Fruehling)
#233 Reinventing Yourself After Childhood Trauma (Antonia ”Tuni” Deignan)
#232 How to Reinvent Your Career to Combine Your Passion and Skills (Pattie Siegel)
#231 From Financing to Fashion CEO to Skincare Entrepreneur (Allie Egan)
#230 Reinventing Your Sexual Self After Age 40 (Dr. Candice Nicole)
#229 How to Move Forward When You Feel Like You’ve Lost Your Identity (Anissa Buckley)
#228 Lessons in Reinvention from a One-Woman Powerhouse (Rochelle Udell)
#227 How to Rethink Your Attitude Towards a Side Hustle When You’re Over 40 (Aliza Freud)
#226 How to Hire a Virtual Assistant and Reimagine Time For You (Kristy Yoder)
#225 Her Reinvention Took Her from NASA to Podcasting (Izolda Trakhtenberg)
#224 When Healing from Your Childhood Trauma Leads to Radical Self-Awareness (Poonam Bhuchar)
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