Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
On average, people spend 100 days online in a year. With constant connectivity at the palm of our hands and the roll-out of 5G and VR advancements, online behavior is beginning to blur with real-world engagement. In this episode, trends expert Eric Wagatha explains how we got to today, what consumers want, and how brands should strategically integrate new technologies into their business plans.
Guest: Eric Wagatha, Head of GfK Consumer Life
Resources: How brands can embrace the phygital reality trend
More on this episode:
UK Consumer Confidence Uncut April 2024
Consumer Outlook 2024: Technology & Gen Alpha
UK Consumer Confidence Uncut March 2024
Consumer Outlook 2024: The Fundamentals & Sustainability
The rise of the UK’s second-hand mobile phone market
UK Consumer Confidence Uncut February 2024
Future of Mobility 2024
Living with Technology
UK Consumer Confidence Uncut January 2024
CMO Outlook Series: Sustainability
Green Gauge: Exploring Consumer Mindsets, EV Trends, and the Circular Economy
How digital advertising helps build brand equity with Meta
UK: Black Friday 2023 results and outlook
UK: Why buy in a cost-of-living crisis?
Breaking out of the (generational) box
Why aren’t we all driving EVs?
Spotlight on UK Smart Home
The Rise and Rise of Sustainability in the UK
Connecting with the new experiential consumer
Behind the Scenes: NextGen Hackathon 2023
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