Tricia Gustin, Senior Director of Marketing for The Parker Avery Group is joined by Parker Avery’s CEO, Robert Kaufman, along with Senior Manager John Lawing. The trio takes a deep dive into the product development process and supporting PLM systems. Based on their decades of experience helping Parker Avery clients enhance this key functional area, they also highlight best practices and innovations that retailers and brands should be considering, as well as common pitfalls to avoid. Questions covered include:
To learn more about Parker Avery's retail and product development experience, clients, and consulting services, please visit https://parkeravery.com
Introduction music: On My Way by Kevin MacLeod | Link: https://incompetech.filmmusic.io/song/4163-on-my-way | License: http://creativecommons.org/licenses/by/4.0/ | Cover image by Jorge Guillen from Pixabay.
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