In this episode, we talk about great brand collaborations and why they’ve worked. What to consider for your audience and why it may be a good idea to think to vet who you’re partnering with.
For our 5 minutes, we talk about the business of magazines publishing. The sector has suffered over the past decade with many titles closing and others being absorbed by larger media houses and now Condé Nast, one of the largest and oldest announcing that it will make many of its titles global seeing restructures and layoffs. What is next for the business of glossies?
Enjoy a Coke with Smeg This Year - This Year - Celebrate “Unity” https://www.smeg.com/us/special-products/coca-cola
Diet Coke teams up with Nails Inc to launch collection https://www.marketingweek.com/diet-coke-teams-up-with-nails-inc-to-launch-collection/
Saweetie Says Her New Partnership With McDonald's Was A 'Match Made In Heaven' https://www.forbes.com/sites/raquelharris/2021/08/12/saweetie-says-her-new-partnership-with-mcdonalds-was-a-match-made-in-heaven/?sh=3fcf72863eec
Justin Bieber's second Crocs collab drops today—here’s what you need to know https://eu.usatoday.com/story/tech/reviewedcom/2021/03/15/justin-bieber-crocs-second-collaboration-where-and-how-buy/4698373001/
Adidas Originals x TFL are releasing 10 new shoes inspired by the London Underground https://www.standard.co.uk/insider/fashion/adidas-originals-x-tfl-trainers-london-underground-sneakers-a4002916.html
H&M's best designer collaborations https://www.harpersbazaar.com/uk/fashion/fashion-news/news/g23095/hms-best-designer-collaborations/
Diageo to acquire Aviation Gin and Davos Brands https://www.diageo.com/en/news-and-media/press-releases/diageo-to-acquire-aviation-gin-and-davos-brands/
Primark Cares, featuring Disney https://www.primark.com/en-us/primark-cares-featuring-disney
Netflix lands golden ticket by buying Roald Dahl estate https://www.bbc.co.uk/news/entertainment-arts-58648566
Disney buys Star Wars maker Lucasfilm from George Lucas https://www.bbc.co.uk/news/business-20146942
Ten years of the Times digital paywall: How Murdoch's 'big gamble' paid off https://www.pressgazette.co.uk/ten-years-of-the-times-digital-paywall-how-murdochs-big-gamble-paid-off/
Times and Sunday Times readership falls after paywall https://www.bbc.co.uk/news/uk-11671984
Hearst acquires rights to Elle and Red magazines from Legardere https://www.thedrum.com/news/2011/03/29/hearst-acquires-rights-elle-and-red-magazines-legardere
Condé Nast Global Merger Puts Jobs at Risk https://www.businessoffashion.com/news/media/conde-nast-global-merger-puts-jobs-at-risk
Former EMPIRE Editor in Chief Terri White on why she left the best job in magazines https://voices.media/former-empire-editor-chief-terri-white-left-best-job-magazines/
Allbright: Anna Jones in conversation with Vanessa Kingori of British Vogue https://www.instagram.com/tv/CCEIFcLnW3u/
Women's Health Live Virtual https://www.hearst.co.uk/case-studies/womens-health-live-virtual
Hearst UK launches new Women’s Health Live Festival https://www.fipp.com/news/hearst-uk-launches-whlf/
Stylist Live https://www.stylist.co.uk/stylistlive
Black Ballad Seedrs crowdfunding page https://www.seedrs.com/black-ballad
Daily Telegraph plans to link journalists' pay with article popularity https://www.theguardian.com/media/2021/mar/15/daily-telegraph-plans-link-journalists-pay-article-popularity
Wessenden MediaFutures stats https://whatsnewinpublishing.com/magazines-still-have-a-future-but-its-very-different-from-their-past/
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information Twitter: @Nextdoor_UK
Website: https://nextdoor.co.uk/
Follow us on Instagram @HYG5MPod
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
Communicating the Olympics Story with Scott Field
Accessible Social Media With Alexa Heinrich
Moving With the Tide - Comms Hero Live Episode
Influencers and Supply Chain and Cost of Living Comms
Rebecca‘s Best Bits of Season 2
Harriet’s Best Bits of Season 2
Sliding Doors with Sam Hodges and James MacLeod
Teaching The Next Generation of Industry with Dr Clea Bourne
Keeping It Local with Polly Cziok
Sue Anstiss -Telling the story of women’s sport
Tech for Good with Alice Skeats from Nextdoor
Document, rather than create and Alex Payne, The Room - building a marketing tech business
Switching Industries Later in Life and Different Ways We Communicate
Our Business is A People Business and Hopes & Dreams with Emma Gilmartin
Oh the Glamorous and Music PR with Brenda Juliet
Black to Front on Channel 4 and flexible working for parents
Communicating supply issues and One Minute Briefs with Nick Entwistle
Is Ryan Reynolds a PR King? And Answer The Public
Getting leadership visibility right and creative leadership with Charles Day
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