In 2016, Samsung got a lot of heat… literally.
Last year, their Galaxy Note 7 had a serious problem. The battery was prone to overheating, to the point where some of the phones were exploding.
Of course, they issued a recall of 2.5 million phones and replaced them with “safer” batteries that also caught fire.
These phones weren’t allowed on planes, they caused physical harm to some of their customers, and the fiasco cost Samsung over $22 billion dollars.
Even worse, their reputation tanked. The latter half of 2016 was nothing but damaging press coverage for the tech giant. And without a doubt, they’ve lost some customers for good.
But you might be wondering, what does this have to do with video marketing?
Well, Samsung’s brilliant new video campaign is attacking their PR monsters head-on.
Instead of trying to sweep the whole ordeal under the rug, and hope that time heals all wounds, Samsung is using video to introduce their renewed “commitment to quality” and what they’re doing to win consumer trust back.
In this week’s podcast, Marcus joins me to explain Samsung’s video strategy and how you can emulate it.
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money