Jeffrey Mack, VP of Marketing at Agility PR, discusses the benefits of having a PR platform that integrates distribution with measurement, and how measurement is becoming a critical component in successful PR strategies. He discusses how measuring PR success is evolving from traditional quantitative AVE data to more qualitative data and how marketing teams can benefit from this shift.
Jeffrey also shares his thoughts on the future of trade publications and why marketeers may have more impact from reaching out to smaller industry publications.
Interview with Georgios Grigoriadis
Interview with Stefan Debois - Pointerpro
Interview with Emir Zecovic - CMO
Interview with Sean Campbell - Cascade Insights
Interview with Darren Mitchell - Sales Leader
Interview with Inge Boubez - Moz
Interview with Rob May - BrandGuard
Interview with Sara Madison - Outbrain
Interview with Avetis Ghazaryan - Growth Hunter
Interview with Christopher Rack - MRP
Interview with Nathan Schlaffer - MarketMate AI
Interview with Asaf Darash - Regpack and Kirsty Dawe - Webeo.
Interview with Joe Zappa - Sharp Pen Media
Interview with Mariam Lochoshvili - Sensata Technologies
Interview with Matt Swalley - Omneky
Interview with Jodi Cerretani - RollWorks
Interview with Mario Blandini - iXsystems
Interview with Jim Kraus - Buyer Persona Institute
Crossover Episode - Can AI Really Support Content Generation?
Interview with Bugra Gunduz - HockeyStack
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