Sarah Kennedy may be Marketo's relatively new CMO, but she is no stranger to marketing and knows what it takes to succeed in marketing leadership. The intense pressure, the need to take risks, and making sure one of your top priorities is always aligning with other business leaders, including the CEO and CFO. In this episode, my goal was to help you get to know Sarah, a new member of the marketing technology community. You'll learn about her passion for marketing and her recipe for putting on one of the largest annual marketing conferences - The Marketo Summit. The theme for the conference this year is the Fearless Marketer, and I ask Sarah to break down her process for coming up with the theme, what it means, how she selected the keynote speakers, and what else is in store for the show. As a bonus: there is an "Easter Egg" at the end of the program with a Marketo Summit discount code of $450 for DemandGen Radio listeners - once again proof that procrastination can sometimes pay off!
#263 Lead Management Strategies that Drive Revenue
#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue
#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]
#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]
2022 Recap: Building a Marketing Department from Scratch
#258 The Value of a Marketing Operations Expert
Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack
#257 Blazing New Trails with Innovation and Confidence
#256 Marketing for Credit Unions: Using MarTech to Put Members First
#255 How B2Bs Can Leverage Account-Based Marketing
Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics
Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn
#254 How to Discover the ROI of Your Customers
#253 How to Leverage Review Platforms Like TrustRadius
#252 Using Marketing Technology in Your E-Commerce Strategy
#251 Growing Revenue with a Holistic Customer Experience
#250 The Path to Becoming a Better Leader
#249 How to Build a Modern Marketing Team
How to Transform Your Customer Experience
#248 Defining Your Brand Identity
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