Chris Curtin has had an incredible career in marketing for Disney, HP, and Visa.
In this episode, he explains how good marketers have to start with having a good sense of self and how they take the complex and make it simple.
With this understanding they can focus on making the future brighter than the past.
We discuss some marketing missteps that Disney made and how they adjusted for success. And, how they handle localization and translation.
And he gives fantastic examples about Visa welcoming visitors, Ray-ban Sunglasses building sales through affiliation, and Alibaba recognizing the importance of red envelopes.
Relevant articles about Chris:
https://www.digitaltrends.com/wearables/visa-payment-ring-rio-2016/
https://www.adweek.com/performance-marketing/why-visa-is-betting-on-the-internet-of-things-for-digital-payments/
https://www.cnbc.com/2017/03/13/visa-pay-with-sunglasses.html
https://www.sportsbusinessjournal.com/SB-Blogs/Breaking-News/2020/06/Chris-Curtin.aspx
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Chris - https://www.linkedin.com/in/christophercurtin/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Global UX and Engagement - Show #126
Think Big! - Show #125
Unify Global Marketing and Succeed - Show #124
CGI Simplifies Localization in Car Advertising - Show #123
Picking International Partners - Show #122
AI Translation Expert Tells All - Show #121
Resources for Exporters – No Need to Go it Alone! - Show #120
Due Diligence and Calculated Risks - Show #119
Localize to Sell Into Global Markets - Show #118
Culture and Curiosity - Show #117
AI and Translation: An Insider’s Perspective - Show #116
Translation Unifies Multilingual Branding and Marketing - Show #115
Software for the Global Automotive Industry - Show #114
Patents, Exporting, and Translation - Show #113
From Chocolate Stress to Joy - Show #112
Dad Jokes and Board Games - Show #111
Third Culture Kid on What We Can Learn From China - Show #110
Applied Research Creates Real-Life Tech Solutions - Show #109
Bible of Messages Meets the PESO Model™ - Show #108
Tech, Logistics, Environmental Impact, and Translation - Show #107
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