Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago. It was so long ago that it seems like a fairy tale, an expensive fairy tale at that.
Today, consumers fast forward through ads and change the station on their radio. They don’t want to be interrupted by your marketing. They want to be free to look for information at their own pace as they browse and search online.
And they’re not just looking for coupons or discounts. They’re looking for general information about trends and features, about company personnel, and examples of how your product is being used and what people think about your business.
That’s where content comes in. Blogs, podcasts, and videos, all serve to answer the questions customers have as they decide if they want to do business with you.
#999 Short Form Video Tips with Jennifer Denney
#998 Meditation for the Real World
997 Give Your Voice to AI
#996 Masterminding Success
#995 Use AI to Repurpose Your Content | Greg Wasserman
994 - Why the Tortoise Always Wins
#993 Using AI to Collect, Analyze and Use Data | Parker Olsen
#992 What is Your Problem Solving Style? | Kris Ward
#991 Social Media Chef
#990 Selling on LinkedIn with Karen Yankovich
#989 The Confirmation Process
988 - The Dangers of Marketing Wallpaper
#987 A Name You Can Own with Samantha Bradshaw
#986 Imposter Syndrome
#985 Zero Click World
#984 Build Authority with Authenticity
983 Build Your Brand with AI
982 Everyone is a Storyteller
#981 Selling on Amazon
#980 Adapt Your Sales Process to Your Customer's Personality
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