Today we've got another Lazy Launch episode in store for you. Remember, I use the term “lazy launch” in a positive way here! Lazy launches are launches that you put together without the stress, overwhelm and months of unnecessary preparation leading up beforehand.
You can check out our most recent Lazy Launch episode about launching a successful membership right here.
There are a lot of different ways you can make a lazy launch work for you, and today’s guest is no exception! We're chatting all about how a photographer added passive income with digital products.
I’m joined by Rachel Greiman, a copywriter and a documentary family photographer in Philadelphia, Pennsylvania. She owns Green Chair Stories, a company committed to writing words and taking photographs that look and sound like real people.
Rachel worked as a writer and photographer for nonprofits for over 10 years, but somewhere in there she started doing family photography on the side, which eventually became her full-time business. She also began copywriting for other photographers, which became her primary focus.
She entered the digital product space when she realized that she only had two options for her target customers – either providing full copywriting services for them, or nothing. Rachel decided that she wanted to find a way, through digital products, to help her customers that couldn’t afford her services but still needed help with their copywriting. That’s how her digital product ideas were born.
On today’s episode of the podcast, Rachel is going to walk us through her digital product launch experiences. And you're going to want to grab that pen and paper or at least take lots of mental notes, because this is definitely going to get your creative juices flowing for sure!
To read this as a blog post and for complete show notes, please go to edenfried.com/067
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[075] I’m Back!!! + How I Paid Myself 6 Figures Annually With Zero New Content for Years
[074] Conquering Imposter Syndrome with Becky Mollenkamp
[073] How To Get Your First 100 Email Subscribers With Teresa Heath-Wareing
[072] Raising Babies while Running a Business: How to Stay Sane and Do it All Well with Holly G
[071] How to Get Social Proof For a Brand New Product
[070] Here is a List of Graphics You Need For Your Next Launch
[069] Boost Your Instagram Engagement with a Social Media Marketing Plan with Knap Creative
[068] Mastering Reels on Instagram with Natasha Samuel
[066] PR for Product Sellers with LaKeithea Nicole
[065] Get Started with Day Rates with Sarah Masci
[064] Beta Beta! How Launching Your Course Imperfectly will Maximize Results with Steph Woods
[063] How Content Batching Can Aid Your Launch & Save You Time with Amanda Warfield
[062] Lazy Launch - Launching a Successful Membership on a Whim with Liz Wilcox
[061] Managing Stress + Anxiety Around Launches with Justine Sones
[060] Your 4-Step Guide to Stress-free Tech and Automation Set up with Angela Tan
[059] Here's How You Can Write Like Your Customers Talk with Sara Frandina
[058] How to Launch a High Ticket Coaching Program with Tasha Booth
[057] 4 Urgency Tactics to Increase Product Sales During Launch with Kayleigh Hannon
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