WVU Marketing Communications Today
Business:Marketing
Mixed reality is everything between AR to VR and in-between, evolving the consumer experience with virtual try ons, but where is mixed reality marketing going? Instagram and Snapchat have embraced AR and VR more than other platforms, people are virtually viewing houses, trying on lipstick, glasses and more and the outlook for mixed reality is bright. Join David Smith, Teaching Assistant Professor with West Virginia University's Reed College of Media as he discusses "Where's the Beef with Mixed Reality Marketing" on the sub-series, Marketing Horizons.
About our Guest:David Smith is a Teaching Assistant Professor at the West Virginia University Reed College of Media, where he teaches multimedia storytelling – including augmented and virtual reality (AR & VR) – to students across all majors. Before joining the faculty at WVU, he was a visual journalist for several news organizations in North and South Carolina, Alabama, Ohio and West Virginia. He’s always looking for innovative ways to use new tech for storytelling and education.
WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
Is CGI+AI a Match Made in Heaven?
Why Customer Service Deserves More Respect
Adapt or Die: The Future of Email
Do B2B Marketers Really Care About Branding?
The Past and the Future of Branding
Multicultural Marketing Goes Mainstream
A Maverick’s Life in Marketing Data
On a Mission to make you Remarkable
Business is Here to Serve, to Respect, to Make the World Better
The Founder of Quantifiable Loyalty
Why The Future Does Not Fit the Containers of the Past
Life Lessons From a Legendary Direct Marketer
Wrote the Book on Marketing Channels
Shattering the Advertising Glass Ceiling with Marketing Legend Shelly Lazarus
A Victory Lap for Marketing Innovation in 2022
Community is the Last Great Marketing Strategy
Can the Travel and Hospitality Industry Get Out of its Own Way?
What’s the Secret to Marketing Innovation?
What is Wrong with Subscription Marketing?
What Does the Future Hold for Search?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström