Branding Your Business For Success - in this episode we speak to an expert about how best to select a great brand for our business.
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Two friends, brought together through unforeseen events to talk business and have some fun too!
Mentioned During The Show:
• Check to see if the domain name and social handles are available or a variation of these that makes it easy for people to find you. www.namecheap.com
• Register your company https://www.business.gov.au/Registrations/Register-a-company
• A symbol or icon that represents what you do (see www.nounproject.com)
• Choose a simple and easy to read font, nothing too ‘trendy’ (www.fontsquirrel.com)
• Choose a secondary colour palette – to compliment your logo and your brand to be used as a highlighter e.g. headings, important text, buttons etc. (www.Kuler.com is a great tool for finding colour schemes to match your primary colour scheme.)
• Use free image sites like Unsplash.com or pexel.com
• Alternatively you’ll need to purchase the rights to images on the likes of www.adobestock.com or www.istock.com
• There are websites like www.Fiverr.com where you can post your brief and you’ll have many designers coming up with concepts for your consideration and you only pay for the one you like. Or if you feel confident in coming up with your own logo, you could use a platform like www.Canva.com which is a free basic design tool.
• If you have a range of products or services, it might be worth creating a website, which you can do quite inexpensively on the likes of www.squarespace.com.
Contact Business and Party Podcast with your questions or feedback:
Email:
businessandpartypodcast@gmail.com
Business and Party Instagram
https://www.instagram.com/businessandpartypodcast
Business and Party Facebook
https://www.facebook.com/Businessinthefrontpartyinthebackpodcast
Meet your hosts:
Michelle Price:
I have been working in commercial radio for over 20 years and in the past couple of years have been mostly focused on the digital arena.
Digital news is fast-paced and immediate and gives me the chance to put everything I can into a story.
Two years ago I created a role from the ground up, delivering local, state and national news to the masses across Queensland.
My passion is getting the news you need to know to you, with a positive spin where possible. There’s enough doom and gloom out there without me adding to it.
I also love interacting with my social media followers, I believe everyone has something great to say and a story to share.
Lauren Tuck:
Runs Rah Rah Consulting and the Rah Rah Spirit Team Membership alongside three podcasts, The Rah Rah Podcast, The Afterlight and Business in the Front, Party in the Back.
Lauren has over 15 + years of experience in marketing, sales, event production, online and media. She teaches small and medium-sized businesses strategies for building a profitable, successful and stress-free business and life (because you are more than your business)!
Lauren specializes in Time Management, Marketing, Content Creation and Mindset work.
Contact Lauren
Rah Rah Consulting and the Rah Rah Spirit Team
https://rahrahconsulting.com
Instagram:
https://www.instagram.com/rahrahconsulting
Facebook:
https://www.facebook.com/rahrahconsulting
Pinterest:
https://www.pinterest.com.au/RahRahConsulting/boards/
Lauren’s Podcasts:
The Afterlight
https://theafterlight.podbean.com/
The Rah Rah Podcast
https://rahrahconsulting.com/the-rah-rah-podcast/845/
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