Today we're diving into the world of pay-per-click advertising. You know, it'd be fantastic if customers just stumbled upon our businesses, but we all know that's not how it works. Sometimes we need to invest in advertising, especially in this age of the internet where pay-per-click is an affordable option.
But there are right ways and wrong ways to do it, and that's what we're chatting about today. To help me navigate this terrain, I invited Nick Gosling to join me. He's a fractional COO and business consultant, specializing in optimizing business-to-consumer companies for that sweet bottom line impact.
Nick breaks down the PPC landscape, emphasizing the importance of knowing your audience and adopting a test-and-learn approach. He highlights how the regulatory environment has changed, with laws like GDPR and the Privacy Rights Act directly impacting behavioral advertising.
As we explore the future, Nick advises small business owners to focus on leveraging first-party data and organic methods, especially with the emergence of low or no-code solutions for data insights. He even drops a gem about Brave Software's advertising platform, a privacy-preserving option that's catching on. It's exciting stuff, considering the ever-evolving nature of PPC.
#1000 - Celebrating 1,000 Conversations.
#999 Short Form Video Tips with Jennifer Denney
#998 Meditation for the Real World
997 Give Your Voice to AI
#996 Masterminding Success
#995 Use AI to Repurpose Your Content | Greg Wasserman
994 - Why the Tortoise Always Wins
#993 Using AI to Collect, Analyze and Use Data | Parker Olsen
#992 What is Your Problem Solving Style? | Kris Ward
#991 Social Media Chef
#990 Selling on LinkedIn with Karen Yankovich
#989 The Confirmation Process
988 - The Dangers of Marketing Wallpaper
#987 A Name You Can Own with Samantha Bradshaw
#986 Imposter Syndrome
#985 Zero Click World
#984 Build Authority with Authenticity
983 Build Your Brand with AI
982 Everyone is a Storyteller
#981 Selling on Amazon
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast