Thomas Terry, one of DemandGen’s Solutions Architects joins DemandGen Radio host David Lewis to discuss the trends taking place in the adoption of Marketing Automation across DemandGen’s client base. Thomas serves as the lead architect for many of DemandGen’s enterprise and mid-market clients using Marketo and he discusses the growing popularity in connecting Marketing Automation systems to backend databases as well as using systems like Marketo for transactional email programs. David asks Thomas to shed light on the key insights he's gained working across DemandGen’s client base in the areas of reporting, database management, MarTech assessments, and how Thomas assists clients who want to migrate from one marketing automation system to another. They also discuss new roles and responsibilities that have emerged across the more sophisticated demand generation teams that DemandGen works with.
#263 Lead Management Strategies that Drive Revenue
#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue
#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]
#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]
2022 Recap: Building a Marketing Department from Scratch
#258 The Value of a Marketing Operations Expert
Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack
#257 Blazing New Trails with Innovation and Confidence
#256 Marketing for Credit Unions: Using MarTech to Put Members First
#255 How B2Bs Can Leverage Account-Based Marketing
Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics
Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn
#254 How to Discover the ROI of Your Customers
#253 How to Leverage Review Platforms Like TrustRadius
#252 Using Marketing Technology in Your E-Commerce Strategy
#251 Growing Revenue with a Holistic Customer Experience
#250 The Path to Becoming a Better Leader
#249 How to Build a Modern Marketing Team
How to Transform Your Customer Experience
#248 Defining Your Brand Identity
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