In this episode Jacinta Tynan highlights the enormous opportunity for brands and business owners in catering for the growing segment of single and solo mothers. She shares her insights from interviewing more than 40 women about how they are feeling, their fears and challenges. Jacinta explains what brands and businesses are getting wrong when it comes to appealing to single and solo mums and shares key insights around what they can better.
For the show notes head to: http://www.marketingtomums.com.au/podcast/ep45-marketing-to-single-and-solo-mothers-with-jacinta-tynan/
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51. Partnerships and Collaborations with Katrina McCarter
50. Marketing to Gen X Mums with Susie O’Brien
49. Power of Facebook Groups with Katrina McCarter
48. Power of Purpose with Monica Meldrum
47. Growth of Audio with Megan Lazovick
46. Growth of Women in Business with Tina Tower
44. Health and Wellness Boom with Sam Wood
43. Marketing to Tech-First Parents with David Butler
42. Reaching Mums with Influencer Marketing pt2 with Natalie Giddings
41. What brands are getting right with Katrina McCarter
40. Why your brand name matters with Louise Karch
39. Attracting Mums to your brand using PR with Jules Brooke
38. Podcast Popularity Among Mothers with Elissa Ratliff
37. Understanding the impacts of home isolation with Katrina McCarter
36. Marketing to Millennial Mothers with Eddie Geller
35. Pinterest Marketing with Carin Lee-Skelton
34. Mothers and Covid19 with Jola Burnett
33. The Rise of Femtech with Marija Butkovic
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