Ian Ferguson, VP of Sales and Marketing at Lynx Software Technologies, talks about his career in the B2B technology industry and shares his opinions on the importance of having technical knowledge when marketing such products.
He also shares his insights into how the need to shorten sales cycles is impacting the balance between sales and marketing, the importance of saying no when prioritising marketing activities and how course-correcting campaigns based on ongoing metrics allows you to optimise their success.
Interview with Georgios Grigoriadis
Interview with Stefan Debois - Pointerpro
Interview with Emir Zecovic - CMO
Interview with Sean Campbell - Cascade Insights
Interview with Darren Mitchell - Sales Leader
Interview with Inge Boubez - Moz
Interview with Rob May - BrandGuard
Interview with Sara Madison - Outbrain
Interview with Avetis Ghazaryan - Growth Hunter
Interview with Christopher Rack - MRP
Interview with Nathan Schlaffer - MarketMate AI
Interview with Asaf Darash - Regpack and Kirsty Dawe - Webeo.
Interview with Joe Zappa - Sharp Pen Media
Interview with Mariam Lochoshvili - Sensata Technologies
Interview with Matt Swalley - Omneky
Interview with Jodi Cerretani - RollWorks
Interview with Mario Blandini - iXsystems
Interview with Jim Kraus - Buyer Persona Institute
Crossover Episode - Can AI Really Support Content Generation?
Interview with Bugra Gunduz - HockeyStack
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