Solo PR Pro life provides flexibility in our daily routines, but it’s often not until life hits hard that we truly appreciate being our own bosses. In today’s episode our guest is Solo PR Pro member Daria Steigman, founder of Steigman Communications. She shares how she took her show on the road earlier this year as a means of processing and recalibrating following the loss of her parents within a short span of time. We discuss how you can prepare for when crisis hits, how to maximize your productivity while traveling, and why it’s important to have a change of scene now and again.
Daria Steigman is an entrepreneur, business owner, and writer. Daria is also a senior marketing communications and digital strategist who helps organizations communicate effectively with employees, members, customers, the business community, policymakers, and other key stakeholders. She is a leader and team-builder with a 20+-year record of crafting data-driven strategies to support core business goals. Daria’s diverse clients have included Fortune 500 companies, universities, associations, government agencies, and international organizations.
She is a frequent speaker on topics related to both business strategy and marketing communications and digital media. She is also the author of a blog that focuses on the business of running a business, entrepreneurship, marketing communications, social business, social media, strategic thinking, and what she calls Independent Thinking.
She’s been a contributor to Workshifting.com and to Overdrive, the blog of the Entrepreneurs’ Organization. She also created and wrote a monthly business column for IABC’s CW Bulletin. She holds an undergraduate degree from the University of Chicago, and masters’ degrees in industrial and labor relations (MILR) from Cornell University and liberal studies (MALS) from Georgetown University. She wrote a book of poems as part of her MALS thesis.
In her spare time, she loves to hike and run half-marathons. And she’s a huge baseball fan.
Everything Old is New Again
Ethical and Legal Challenges of the Modern PR Pro
Language, Landmines And The Peril Now Facing PR Pros
What They Think We Do, What We Really Do And How To Bridge The Gap
Media, Mayhem and What Happens in a Small Town
Navigating the New Terrain of Labor Laws for Solo PR Pros
The Hangover Episode: Oscar, Kate, and the Lost Hour
Creative PR Strategies in the New Media Landscape
It's Now Time To Give Solo PR Pros Their Respect
Conflict, Criticism and the Modern Solo PR Pro
Trend Chasing, Taylor Swift and Why Everyone Needs to Calm Down
Small Budget PR
Sealing the Deal: Is Outsourcing PR Sales a Good Idea?
Panic, PR and the Way Forward
Breaking Up the Band – Becoming Solo Again
Let the Good Times Roll…And Roll
The Problems and Opportunities of 2024
The PR Forecast for 2024
Navigating the PR Pro/Journalist Relationship: Finding Grace in Communication
Holiday Hacks
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