WVU Marketing Communications Today
Business:Marketing
Consumers today expect businesses and executives to take a stand. It has never been more important for the C-suite to have a voice and a platform on which to share it.
Many companies dedicate time and energy to their brand’s social media presence but don’t feel that it’s the right channel for executive communications, or that it’s already too late in the game to get started from scratch. In this podcast, we’ll talk about the shifting expectations for CEOs, how social media can help with positioning, and ways for organizations to build or enhance a successful digital executive communications program.
----more----
About Nathan's guest:
Lindsey Neary brings over a decade of client and project management experience to her work as a Vice President on Edelman’s corporate team.
In her current role, Lindsey focuses on digital corporate and executive communications strategy and implementation for clients across a variety of sectors, including e-commerce, technology, finance, and healthcare. She works with integrated teams to reach target audiences with strategic and creative content through owned, paid, and earned media.
Prior to joining Edelman, Lindsey managed multiple client relationships at iostudio, a full-service advertising agency. A highlight of her work there was overseeing the launch of a digital application that has helped 25,000+ military veterans brand their skills in a traditional resume format and connect with potential employers. She also previously worked at IXI Digital, an Equifax company, across corporate marketing, sales, and product development. Lindsey partnered with financial services firms to better understand their target audiences and measure digital campaign effectiveness using proprietary data products.
Lindsey graduated from the University of Maryland with a bachelor’s degree in marketing and minor in Spanish. She also holds a master’s degree in Integrated Marketing Communications from West Virginia University.
___________________________________________
WVU Marketing Communications Today is hosted by Nathan Pierratt from West Virginia University which is a program on the Funnel Radio Channel.
Is CGI+AI a Match Made in Heaven?
Why Customer Service Deserves More Respect
Adapt or Die: The Future of Email
Do B2B Marketers Really Care About Branding?
The Past and the Future of Branding
Multicultural Marketing Goes Mainstream
A Maverick’s Life in Marketing Data
On a Mission to make you Remarkable
Business is Here to Serve, to Respect, to Make the World Better
The Founder of Quantifiable Loyalty
Why The Future Does Not Fit the Containers of the Past
Life Lessons From a Legendary Direct Marketer
Wrote the Book on Marketing Channels
Shattering the Advertising Glass Ceiling with Marketing Legend Shelly Lazarus
A Victory Lap for Marketing Innovation in 2022
Community is the Last Great Marketing Strategy
Can the Travel and Hospitality Industry Get Out of its Own Way?
What’s the Secret to Marketing Innovation?
What is Wrong with Subscription Marketing?
What Does the Future Hold for Search?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast