Episode 2
Upside Down & Sideways:
The Bill Bishop BIG Idea Show
Join BIG Idea coach Bill Bishop to get ideas and inspiration for your business and your life as an entrepreneur.
In this episode, Bill covers:
1. VALUE HUBS: How to make more money from each customer by designing your business as a "value hub". Discover how Apple, Amazon, Google, and UBER, used value hub thinking to grow their business, and how you can copy what they’re doing.
2. LINE-UPs: Learn how to get more prospects by creating a “line-up”. Learn how Bill helped launch the restaurant chain Earl’s using this upside down and sideways strategy.
3. PERSONALITY TESTS: Know thyself is a great axiom for entrepreneur success, and the best way to know yourself is to do personality tests. Bill looks at two tests: The Enneagram (which is the original personality test), and The TruMark Index, created by his firm The BIG Idea Company.
4. CREATE A MYSTERY: A great upside down and sideways marketing strategy is to create a mystery that people have to figure out. A mystery gets their attention and engages them in what you are doing. Bill explains how to pull off this mystery strategy.
Hope you can join us live for this broadcast. There is no fee to attend live.
The New Economy Advisor
Intersections A.I. Episode 1: Cubism. Entropy & Green Eggs and Ham
Get Your Business Ready For The Future: Listen to The New Factory Thinker By Bill Bishop
Chapter 1: A River Runs Through It
Chapter 2: The New Factory Thinker
Chapter 3: The Singularity Is Here
Chapter 4.1: The New Realities
Chapter 4.2: The New Realities (Part 2)
Chapter 5: Harry: An Old Factory Thinker
Chapter 6: Harry: A New Factory Thinker
Chapter 7: The Old Factory Model
Chapter 8: The New Factory Model
Chapter 9: Start With Who You Want To Help
Chapter 10: The BIG Goal
Chapter 11: The BIG Problem
Chapter 12: The Signature Solution
Chapter 13: Free Value
Chapter 14: Membership Programs
Chapter 15: The One-Stop Store
Chapter 16: Less Resources
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