Today, on the next instalment of the 7 Dynamic Digital Prospecting Tactics, Matt Halloran and Kirk Lowe discuss the value in a white paper. A white paper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides your solution. This is an important part to practice, as a white paper can establish credibility, and attract more traffic to your website and services. It's important to share the white paper, and make it a downloadable piece so that prospective clients can view and solidify your position.
Tune in to find out how you can use a white paper to spark some movement in your practice!
Episode 284 – Top 5 Reasons To Outsource (Even if You’re a Self-Described Control Freak)
Episode 283 – How To Leverage the Power of Outsourcing Through a Network of Referral Partners –– With Brad Wales
Episode 282 – Why Posting on Every Social Media Platform Imaginable Doesn’t Create Influence –– With Mohit Rajhans
Episode 281 – What It Actually Takes To Get Leads: 5 Forgotten Marketing Rules
Episode 280 – How This Advisor Gets 10,000 Listens Every Month by Podcasting About Life (Not Money!) –– With Jimmy Williams
Episode 279 – 3 Popular Myths That Stop Advisors From Starting a Podcast
Episode 278 – How To Use Multiple Forms of Media To Become a Subject Matter Authority –– With Jason Pereira
Episode 277– Why Top Advisors Are Rebranding Their Client Meetings –– With Duncan MacPherson
Episode 276 - How to Make Extremely Accurate Documentation Ridiculously Easy –– With Maree Moscati
Episode 275 - Here’s What It’s Like To Podcast With Us! –– With Lauren Bus
Episode 274 - Why Innovation Is More Essential Than Ever for Today’s Advisors –– With Bill Hortz
Episode 273 - How to Attract Ideal Prospects by Being Yourself –– With Matthew Jarvis
Episode 272- How To Overcome 15 “Buts” That Keep Your Business From Achieving the Next Level of Success
Episode 271 - Secrets To Writing Click-Worthy Social Media Posts for Your Niche –– With Jeff Woodhouse
Episode 270 - How To Build Influence That Gets Prospects To “Yes” Faster During a Virtual Sales Process –– With Patrick Brewer
Episode 269 - 16 Social Media Etiquette Rules for Financial Advisors
Episode 268 - The Most Successful 401(k) Advisors Niche Out: Here’s How! –– With Jake Rushton
Episode 267 – Ways To Get Women Highly Involved in Retirement Planning –– With Marcia Mantell
Episode 266 – How To Help Professionally Successful Women Survive a Divorce –– With Allison Jeffereys
Episode 265 – How To Stop Being Involved in Every Aspect of Your Business
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