Farmers can be a humble bunch, perhaps in part a function of a certain ‘tall poppy syndrome’ that exists across our landscape. As a result, as well as the fact that most of us are production-focused and not necessarily marketing-trained, we are not always great at telling our unique stories or promoting our own business ‘brand.’
Taking this further, globally, there seems to be an ever-increasing gap and misunderstanding between the food consumer and the farmer producer.
Simply, there are so many great Australian agricultural stories that need to be shared and so many good things happening in our industry that our food-consuming society needs to hear, understand, and appreciate.
Farmers, if we don’t tell our story, someone else will be…
In this episode, I am pleased to spend time with the Founder of Humans of Agriculture, Oli Le Lievre. Oli & his team are dedicated to bridging this gap and walking alongside people in our industry to help them uncover and share their unique stories.
Personally, I feel this is important work on so many levels. I commend Oli & his team for their endeavour, commitment and pioneering.
Whilst a new and emerging project for our industry, it is my prediction that the Humans of Agriculture movement will make an impact of significance for farming families, for food supply chains and in enhancing both awareness and appreciation for the good work we all do in helping to ‘feed the world.’
For our listeners, who do you have around you helping to uncover your uniqueness – as a business, family, employer and contributor?
www.humansofagriculture.com
Well done, Oli. Keep up the great work, and thank you for all you do!
Keep making great stories.
Hutch
Episode 140 – Leadership lessons with Jim Gall - CEO RB Sellars
Episode 139 - How Does The Stress Of Farming Impact Our Mental Well-Being
Episode 138 - From Rock-Bottom to Sustained Success
Episode 137 - It Is Our BUSINESS MODEL That Can Set Us Free
Episode 136 - Is It My Money Mindset Holding Me Back
Episode 135 - What It Takes To Achieve Greatness - Lessons From A World Champion
Episode 134 - What Is My Purpose In Life?
Episode 133 - Making a farm completely professional, Sam & Carla Armytage
Episode 132 - FOA Members Success Story - Martin & Hayley Grosser
Episode 131 - The Missing Link in Life - Your Breath
Episode 130 - Red Meat Price Collapse - what the hell happened?!
Episode 129 - Beating farm suicide and lifting rural communities – the Active Farmers Story
Episode 128 - Perhaps Being TOUGH Isn’t It
Episode 127 - Succession or just good business?
Episode 125 – What’s Going On In Our World?
Episode 124 - What does it take to SCALE?
Episode 123 - Life Lessons from Aussie Icon Trevor Hendy
Episode 122 - The SafeAg Systems Story, with Founder Katy Landt
Episode 121- A Global Perspective on Grains
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