Package Your Genius Personal Branding Podcast
Business:Careers
It's Day Two of the Brand with Purpose challenge!
If you missed Day One of the challenge, listen to that episode here.
Today we're going to focus on what we need to create in the coming year to optimize our personal brand platforms.
What you are going to add to your platform?
What can you evolve?
To give you some examples from my own brand platform, in 2016 I launched the first iteration of Package Your Genius Academy group program, and it has become an anchor program in my business.
But in 2014, I launched an information product called The Branding Box that paved the way for Package Your Genius Academy and formed the basis of the curriculum I would eventually teach.
More recently, in 2018 I published the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. The book has also become a pivotal piece of my brand platform as it has helped me reach new students for the academy, and attracted new paid speaking invitations.
The point is, you don't want to create for creation's sake: you want to create the brand asset that will make the most sense for your brand right now.
What asset will help you compound the revenue of another program/service, or unlock even more opportunities?
PYG 164 - Branding yourself when you RESENT what you USED TO LOVE about your brand
PYG 163 - What happens when you have to disappear, regroup, and communicate your COMEBACK?
PYG 162 - How to overcome the Imposter Syndrome that's holding your brand back
PYG 161 - Prayer and meditation as a personal brand strategy
PYG 160 - 5 Ways You're Not Monetizing Your Personal Brand (And How to Fix It In the Next 30 Days)
PYG 159 - Write it down (REWIND)
PYG 158 - From seeking to SOUGHT AFTER - How to become KNOWN (Rewind)
PYG 157 - Land a mainstream BOOK DEAL to explode your personal brand
PYG 156 - Where Package Your Genius is Going...
PYG 155: Who's keeping you from seeing yourself clearly?
PYG 154: Lead with you
PYG 153: Multi-passionate is a MYTH
PYG 152: Build on Your Foundation
PYG 151: The Snowball Effect
PYG 150: Put Yourself in Position
PYG 149: What's going on underground?
PYG 148: What would happen if you gave yourself more credit?
PYG 147: Perfectionism is costing you the gift of PRACTICE
PYG 146: The case for IMPERFECT ACTION
PYG 145: Are you being obedient to the call of your path?
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