Young and Profiting with Hala Taha
Business:Entrepreneurship
Robert Cialdini is known globally as the foundational expert in the science of influence. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. His research is focused on uncovering why people say “yes” to certain requests and how to apply these findings ethically in the business world.
In this episode, Robert and Hala discuss how to become a skilled persuader and why that matters in business. Robert breaks down the tactics to recognize when we are being influenced so we can defend ourselves against it and make the best decisions for ourselves. They also discuss Robert’s 7 universal principles of persuasion: reciprocity, liking, unity, social proof, authority, consistency, and scarcity.
Topics Include:
- How small changes in language can have big impacts on behavior
- The ethics of persuasion
- Why humans require mental shortcuts
- The power of reciprocity
- Why we shouldn’t downplay our favors
- How kindness can help us retain employees
- Rejection-then-Retreat Method
- How to use the Liking Principle
- The Joe Gerard Sales Method
- Why Social Proofing reduces uncertainty
- How to be perceived as an authority figure
- Difference between being in authority and an authority
- How can we use the scarcity principle in business?
- The importance of appearing consistent
- And other topics…
Robert Cialdini is a Wall Street Journal and New York Times best-selling author, speaker, professor, and social psychologist who specializes in the science of influence. He has authored several books, and his latest book, Influence, is a new and expanded version of his classic international bestseller, which has been translated in over 30 languages and has sold over 5 million copies. As a keynote speaker, Dr. Cialdini has earned a worldwide reputation for his ability to translate science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence”.
Resources Mentioned:
Robert’s Books: https://www.robertcialdinibf.com/
Robert’s Website: https://www.robertcialdinibf.com/
Robert’s LinkedIn: https://www.linkedin.com/in/robertcialdini/
Robert’s Twitter: https://twitter.com/RobertCialdini
Robert’s Instagram: https://www.instagram.com/teamrobertcialdini/
Robert’s Facebook: https://www.facebook.com/robert.cialdini
Influence by Robert Cialdini: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/ref=sr_1_1?dchild=1&keywords=cialdini+influence&qid=1620080949&sr=8-1
Sponsored By:
The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations
Shopify - Sign up for a free trial at shopify.com/profiting
Swag.com - Go to swag.com/yap and get 10% off your order
Titan - Head to Titan.com/YAP and you’ll get a free $25 investment into another one of Titan’s portfolios.
JustWorks - Check out JustWorks' transparent pricing by visiting justworks.com/pricing
More About Young and Profiting
Download Transcripts - youngandprofiting.com
Get Sponsorship Deals - youngandprofiting.com/sponsorships
Leave a Review - ratethispodcast.com/yap
Watch Videos - youtube.com/c/YoungandProfiting
Follow Hala Taha
LinkedIn - linkedin.com/in/htaha/
Instagram - instagram.com/yapwithhala/
TikTok - tiktok.com/@yapwithhala
Twitter - twitter.com/yapwithhala
Learn more about YAP Media Agency Services - yapmedia.io/
Join Hala's LinkedIn Masterclass - yapmedia.io/course
YAPClassic: Nir Eyal on How to Become Indistractable
Dr. Michael Gervais: The Relationship Between Your Mind and Performance | E287
Lisa Bilyeu: Attract Meaningful Relationships and Achieve Your Dreams with Radical Confidence | E286
Fei-Fei Li: The “Godmother of AI”, Keeping Humanity at the Heart of the AI Revolution | E285
YAPClassic: Ex-Google Officer Mo Gawdat Warns About the Dangers of AI, Urges All to Prepare Now!
Stephen Wolfram: AI, ChatGPT, and the Computational Nature of Reality | E284
YAPClassic: Brian Scudamore, Turning Trash Into a $600M Empire
Sally Helgesen: How Inclusion and Visionary Leadership Fuel Innovation at Work | E283
Joel Larsgaard & Matt Altmix: Our Top Personal Finance Hacks for Millennials | E282
Ryan Serhant: The 3-Step Strategy System You Need to Build Your Brand From Scratch | E281
YAPClassic: David Allen on Mastering the Art of Stress-Free Productivity
Dr. Will Cole: Optimize Your Gut Health for Peak Performance | E280
Sean Cannell: Start a Profitable YouTube Channel in 2024 | Part 2 | E279
Sean Cannell: Start a Profitable YouTube Channel in 2024 | Part 1 | E278
YAPClassic: Vernā Myers on Overcoming Bias and Promoting Equity
Kelly Roach: Designing a Balanced Life for Family-Focused Entrepreneurs | E277
Amy Morin: Build Mental Strength to Overcome Any Obstacle | E276
James Altucher: Debunking the 10,000-Hour Myth, How to Master Any Skill | E275
Crush Your Sales Goals in 2024, Presented by Pipedrive
Rory Vaden: How I’ve Helped Top Business Influencers Build Their Personal Brands | E274
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Innovation in Compliance with Tom Fox
Kate’s Take
The Shameless Mom Academy: Motherhood, Motivation, and Mindset Tips for Busy Moms
HORSES IN THE MORNING
Wise Traditions